In 1981, psychobiologist Roger Sperry won a Nobel Prize for proving that different sides of the brain do different things. Left is analytical and linear. It likes football stats and socks rolled into a ball. Right is intuitive and childlike. It loves the funk and the box of 64 Crayons (although it always misplaces yellow-orange). We contend that the two sides are not mutually exclusive. In fact, the best creative work results when the whole brain is employed. Cute, but just who are we anyway? Short answer: We are a whole-brained design firm focused on brand development and expression, primarily for retail clients and consumer goods manufacturers. Want a longer answer? Go to "Who" above. See you there.